PRIVATE INVITATION · NESTLÉ EMPLOYEES ONLY

PRIVATE INVITATION · NESTLÉ EMPLOYEES ONLY

MARCH 2–4, 2027 · ST. LOUIS

EXPERIENCE LAB9. LEARN FROM ONE ANOTHER. SHAPE WHAT’S NEXT.

EXPERIENCE LAB9. LEARN FROM ONE ANOTHER. SHAPE WHAT’S NEXT.

Winning Together: Advancing Customer Engagement

Winning Together: Advancing Customer Engagement

Join thirty leaders from Nestlé businesses at Purina’s LAB9 Innovation Center in St. Louis to experience the LAB9 model firsthand, learn from one another, and help shape what comes next.

Join thirty leaders from Nestlé businesses at Purina’s LAB9 Innovation Center in St. Louis to experience the LAB9 model firsthand, learn from one another, and help shape what comes next.

Why LAB9

Why LAB9

Learn. Activate. Build.

Learn. Activate. Build.

LAB9’s approach moves customer teams through three practical stages: Learn, Activate, and Build. At the summit, you’ll experience the model from the customer’s side of the table and explore what it could mean for your business. Been before? LAB9 has been completely remodeled, and its engagement model has been updated.

LAB9’s approach moves customer teams through three practical stages: Learn, Activate, and Build. At the summit, you’ll experience the model from the customer’s side of the table and explore what it could mean for your business. Been before? LAB9 has been completely remodeled, and its engagement model has been updated.

01

01

Experience LAB9 firsthand

Experience LAB9 firsthand

See how LAB9’s environment, process, and facilitation work together to create a different kind of customer conversation grounded in empathy, co-creation, and action.

02

02

Learn from Nestlé peers

Learn from Nestlé peers

Compare experiences, ideas, and lessons with leaders from different businesses, brands, and regions.

03

03

Activate new opportunities

Activate new opportunities

Learn from practices that are working elsewhere in Nestlé and consider how they might apply to challenges your business is facing.

04

04

Build relationships and next steps

Build relationships and next steps

Leave with fresh perspective, practical next steps, and a network of peers you can continue to turn to.

PURINA + INSTACART AT LAB9

PROOF IN PRACTICE

PROOF IN PRACTICE

EXPERIENCE LAB9 IN ACTION

EXPERIENCE LAB9 IN ACTION

Experience LAB9 from the customer’s side of the table, then reflect with peers on what you noticed and what could be useful in your own business.

Experience LAB9 from the customer’s side of the table, then reflect with peers on what you noticed and what could be useful in your own business.

26

26

RETAILER ENGAGEMENTS IN 2025

RETAILER ENGAGEMENTS IN 2025

9.73/10

9.73/10

AGGREGATE CUSTOMER SATISFACTION

AGGREGATE CUSTOMER SATISFACTION

7

7

REPEAT CUSTOMERS

REPEAT CUSTOMERS

“I can see why this works. No one else in CPG is doing anything like this.”

Jordi Bosch

Head of Sales, Nestlé

“Purina’s visionary LAB9 experience is one-of-a-kind and sets Purina apart as the equivalent of (Disney) Imagineers in the CPG industry.”

Jaime Hennessy

Head of Brand Partnerships, Instacart

“Very productive, high-energy session with clear action plans and motivation to move quickly!”

Dominic Soria

Head of Walmart Connect

March 2–4, 2027

What We’ll Do

What We’ll Do

A firsthand LAB9 experience, peer learning, and practical next steps for your business.

Select a day to see the working schedule. Final speakers and detailed session notes will be added as they are confirmed.

Select a day to see the working schedule. Final speakers and detailed session notes will be added as they are confirmed.

Summit Leadership & Advisory Team

Summit Leadership & Advisory Team

MEET THE SUMMIT TEAM

MEET THE SUMMIT TEAM

Meet the people shaping and facilitating the summit. Additional advisors will be announced as plans are finalized.

Frequently asked questions

Frequently asked questions

What invitees need to know.

What invitees need to know.

ABOUT THE SUMMIT

ABOUT THE SUMMIT

THE LAB9 EXPERIENCE

THE LAB9 EXPERIENCE

PREPARATION AND FOLLOW-THROUGH

PREPARATION AND FOLLOW-THROUGH

REGISTRATION AND INVITATIONS

REGISTRATION AND INVITATIONS

TRAVEL AND LOGISTICS

TRAVEL AND LOGISTICS

PRIVACY AND CONFIDENTIALITY

PRIVACY AND CONFIDENTIALITY